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I actually started learning about wine in a cheese shop I worked in during my college years, early 80's. I had only tasted Mateuse(?) and some other rose's my parents occasionaly bought.The store had a small wine selection, maybe 40-50 wines. German to Bordeaux, nothing classified.
We got a couple of case of a new wine, Sutter Home White Zinfandel. We offered a tasting table of three wines. The Sutter Home became one of them and was a huge success. We sold cases of it, one bottle at a time.
My thoughts now are that this much hated wine turned a lot of people onto wine. They went from these semi-sweet wines to semi-dry whites to reds to more and more varied wines. I did.
I don't think MD 20/20 or Boones Farm took people down the same road.
Follow Ups:
If they have to remove the skin and make a white wine of it, they should never have planted it. What a travesty!
...when I was dating my wife in the early 1980's, we'd go up to Napa and have a great time at the Sutter Home winery. The guys there were friendly/funny and poured the wine pretty freely. We ended up buying it by the case, thinking we were pretty cool wine connoisseurs.Sutter Home became extremely successful and we began learning about wine like you suggested. I think it's probably more about the era - early 1980s - than the particular wine. Today I suspect people are starting out and learning by buying Charles Shaw wines - "two buck chuck" - from Trader Joes.
White zin is still a good choice for a summer picnic if it's not too sweet. Roses and blush wines were the 'in' summer wines this past year. Sparkling roses, especially French, have been hot for a few years.
sweeter wines appeal to younger palates. i think as palates age they tend to prefer more savoury, less sweet foods and drinks. my first wines were things like Mateus and local Gewurz/Muller Thurgau blends. these wines were drinkable, and introduced me to some of the flavours of wine. but it was a delicious Austrian riesling that someone brought back from Europe that made me realise wine could be an experience -- it filled the whole of my mouth and the back of my throat. aahh -- the good old days of added anti-freeze.soon i graduated onto the pinotage and cabernet that grew at the vineyard across the road (i must have been all of 14!). my parents started buying juicy Australian red wines -- again quite sweet. when i had a scholarship i could afford the occasional experimental bottle from Europe, which introduced me to interesting flavours and textures. but there were a couple of aged reds that again revealed the potential experience of wine -- a Chateau Margaux (i forget the year) and a St Nesbit (a tiny claret-producing winery from South Auckland).
i think if i'd started off with the Margaux i wouldn't be able to drink anything but $300 bottles of Bordeaux classed growths and most of the world's wines would be a disappointment.
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