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In Reply to: RE: Good wine, not great wine. posted by jimbill on May 16, 2015 at 20:57:51
...last year we toured this place which I thought might be similar.
Someone cut all these elaborate caves into the side of the mountain. Now four wineries share the space.
Off the beaten path - an interesting place but mediocre wines.
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Their caves are much more rustic. Looks more like a coal mine. And the tour is much more informal and informative.
I was shocked by the new WS that shows how much they are charging for wine tastings in Napa. Obviously the days of free tastings just trying to sell you a couple of bottles is over.
...it used to be that the tasting room was considered part of the winery's hospitatality and there was a minimal charge if any, which was applied to a bottle of wine you bought. Or they'd let you keep the glass.
Then maybe 10 or so years ago in Napa on hiway 29 that runs from Yountville to Calistoga weekend drivers with too much to drink were causing problems.
So they required the wineries to charge for their tastings to discourage drinking too much.
The wineries then realized the tasting room could become a profit center which they are now.
Now the average tasting fee for Napa is about $30 and up to $60 for their better wines.
In Sonoma, Paso Robles, Livermore, Pope Valley, Plymouth, Santa Cruz and other winery areas it's less, but they pretty much all charge something.
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