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...since Rosenblum Winery is about 20 minutes away from where I live, I've been attending their quarterly open houses about once a year for the past 10 years.
Their fruit-forward style of zinfandels have been among my favorites. They make probably 30 different wines, many vinyard-designated zins, and their open houses are always fun with music and good hors'd'ouvres.
Last year the winery was acquired by Diageo, a publicly traded company, for a little over $100 million.
This time, I was somewhat disappointed in the open house.
Not only was the wine not as good as in past years, it's becoming very overpriced. The average price for one of their zins was about $35 with one of their reserve zins going for $65!
I ordinarily buy over a case at their open houses, since they offer a 20% discount on any purchases. This time it was 4 bottles.
In this economy, I can't see how their pricing strategy makes a lot of sense.
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