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Napa tasting charges...

Posted by mkuller on May 18, 2015 at 12:02:59:
...it used to be that the tasting room was considered part of the winery's hospitatality and there was a minimal charge if any, which was applied to a bottle of wine you bought. Or they'd let you keep the glass.

Then maybe 10 or so years ago in Napa on hiway 29 that runs from Yountville to Calistoga weekend drivers with too much to drink were causing problems.

So they required the wineries to charge for their tastings to discourage drinking too much.

The wineries then realized the tasting room could become a profit center which they are now.

Now the average tasting fee for Napa is about $30 and up to $60 for their better wines.

In Sonoma, Paso Robles, Livermore, Pope Valley, Plymouth, Santa Cruz and other winery areas it's less, but they pretty much all charge something.