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This used to be cheap

Posted by Inmate51 on May 5, 2014 at 08:07:31:
I'm always ahead of the curve. lol

In 1985, I was buying Ch. Monbousquet St. Emilion for $10. It was my go-to Bordeaux to have with steaks.

Now, sit down...

The other day, I was in a discount liquor store and checked it out. Drum roll, please:

$75!

I looked it up online, and see U.S. prices from $38 to $80. This is nuts! If I could order a couple bottles at $38 from the California supplier and not have to pay CA sales tax or shipping, I would, but that ain't gonna happen. So long, Monbousquet!

The plummet of the U.S. Dollar might play a role, but still, it's interesting that Mouton Cadet (admittedly a low end Bordeaux) is still $9 as it has been for at least 20 years, and several of the $10 Beaujolais are also still $10-$12 over the past 20 years (Deboeuf, Jadot, etc.).

My theory is that pricing is largely based on what the market will bear, rather than any particular production costs or currency exchange rates.

:)