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Original Message
My understanding is...
Posted by mkuller on October 11, 2013 at 18:37:31:
...that wineries have to sell at list price unless they have a special or you are in a wine club - seems like 20% is the largest I've seen.
Usually the value of the clubs is to get wines not offered to the general public, or like Turley, fairly unobtainable anywhere else.
Costco buys in quantities and adds a very low mark-up. Fortunately their wine buyer seems to have pretty good taste.
There are other wine retailers who discount more than 20% off list.