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RE: Not these...

Posted by jimbill on June 14, 2009 at 20:03:03:
They've become so ubiquitous. Every common steakhouse has Silver Oak as their top priced wine. Occasionally Cakebread is there too. It's like Robert Mondavi Reserve back in the 70's/80's. People come to deem them as top notch because the prices on the wine list do.

Silver Oak makes 60,000+ cases of the Alexander Valley, and about 30,000 cases of the Napa. Not very exclusive grapes. Yet they're asking $70-$100+ retail. Restaurants double and triple the price.

I haven't been knocked out by either one of their wines in the last 10+ releases. And don't think I'm just sour grapes. I used to push Cakebread back in the 70's/80's when they were a new kid on the block. At least on my block. And I had a bottle of '92 Silver Oak for our 20th Anniversary.

My comparison to Bose is that their everywhere and overpriced. People decide their the goods because of the high profile in the advertising world.

What would you nominate instead?