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It's economics

Posted by triodesteve on February 6, 2009 at 14:56:18:
These wines are made to a price point. The yield in the vineyard must be higher (less concentrated flavor) The wines never see even a neutral barrel only wood chips or powder in a stainless tank (a new french barrel cost me about 1000 dollars last year). They also are sent to market pretty quickly. That doesn't mean that there aren't winemakers who are good at using the available tools (micro-ox, oak alternatives, mechanization in the vineyard) to do a pretty darn good job, but it's a different skill set that's for sure and in the end there is no substitute for great fruit and good barrels.